The Founder's Dashavatar: How Paul Graham Guides Every Transformation
Or: The Ancient Formula Hidden in Modern Essays
A dear friend once asked me for the "Elon Musk formula." But while thinking about it, I realized something deeper: Paul Graham hasn't just created mini-Musks - he's documented the exact ten-stage transformation every founder goes through. And it maps perfectly to the Dashavatar.
Just as Vishnu takes different forms to handle different cosmic challenges, founders must transform through ten distinct avatars to build something from nothing. PG's essays are the instruction manual for each transformation.
1. Matsya (The Fish) - The Idea Swimming in Chaos
The Stage: A tiny idea swimming in the ocean of possibilities. Fragile, directionless, could die any moment.
PG's Guidance: "How to Get Startup Ideas" - Don't try to think of startup ideas. Notice problems you have. The best ideas swim up naturally from the depths of your own experience.
The Transformation: From random thoughts to focused problem. The fish finds its direction.
2. Kurma (The Turtle) - Slow and Steady MVP
The Stage: Building the first version. Slow, painful, carrying the weight of the world on your back.
PG's Guidance: "Do Things That Don't Scale" - Move deliberately. Do things by hand. Be the stable base upon which everything else will be built.
The Transformation: From idea to tangible product. The turtle emerges from the ocean.
3. Varaha (The Boar) - Digging for Product-Market Fit
The Stage: Desperately digging through the mud of user feedback, searching for that golden nugget of PMF.
PG's Guidance: "How to Make Wealth" - Dig where the gold is. Measurement and leverage. Get your hands dirty with real users.
The Transformation: From product to solution. The boar finds treasure in the mud.
4. Narasimha (The Lion-Man) - Fierce Disruption
The Stage: The moment you realize you're not just solving a problem - you're destroying an industry. Half-human (empathy), half-lion (ferocity).
PG's Guidance: "Beating the Averages" - Use your secret weapons. Be different. Attack from angles incumbents can't even see.
The Transformation: From solution to disruption. The predator emerges.
5. Vamana (The Dwarf) - Starting Small to Grow Huge
The Stage: Deliberately staying small while containing massive ambition. Three steps to cover the universe.
PG's Guidance: "Default Alive or Default Dead" - Start small, control burn rate, but prepare for exponential growth. Humility before the market.
The Transformation: From disruption to strategy. The dwarf reveals its true size.
6. Parashurama (The Warrior) - Destroying Competition
The Stage: All-out war against competitors. No mercy. The market isn't big enough for everyone.
PG's Guidance: "How to Start a Startup" - Be relentlessly competitive. Winner-take-all markets require warrior mentality.
The Transformation: From player to dominator. The warrior clears the field.
7. Rama (The Ideal King) - Building the Perfect System
The Stage: Creating culture, processes, the ideal company. Being the leader everyone wants to follow.
PG's Guidance: "Maker's Schedule, Manager's Schedule" - Understand systems. Protect what matters. Build the kingdom that lasts.
The Transformation: From warrior to ruler. Order emerges from chaos.
8. Krishna (The Playful Strategist) - Growth Hacking and Rule Bending
The Stage: The rules are more like guidelines. Finding creative ways to grow. Playing the game at a higher level.
PG's Guidance: "Black Swan Farming" - The biggest returns come from breaking conventional wisdom. Dance with chaos.
The Transformation: From ruler to game master. The player transcends the game.
9. Buddha (The Enlightened) - Post-Economic
The Stage: You've won. Money isn't the point anymore. What's the deeper purpose? What suffering can you end?
PG's Guidance: "How to Do Great Work" - Beyond success lies greatness. Work on what matters. Transcend the merely profitable.
The Transformation: From success to significance. Enlightenment about true value.
10. Kalki (The Future Destroyer/Creator) - The Exit and Next Beginning
The Stage: Destroying your creation through exit to create something greater. IPO, acquisition, or moving on to the next universe.
PG's Guidance: "The Hardest Lessons for Startups to Learn" - Know when to end. Every ending is a beginning. The cycle continues.
The Transformation: From creator to destroyer to creator again. The eternal cycle.
The Meta-Pattern PG Unknowingly Teaches
What's beautiful is that PG never says "You must go through ten transformations like Vishnu." He just documents what works at each stage. But when you map his essays to the founder journey, the Dashavatar emerges naturally.
Every founder who succeeds goes through all ten forms. The ones who fail get stuck in one avatar, refusing to transform. The Musk types try to be all avatars simultaneously (exhausting and unsustainable).
The Hidden Wisdom
Just as Vishnu doesn't choose his avatars randomly - each responds to a specific cosmic need - founders must transform based on what their startup requires, not what they prefer.
Love being the Boar, digging in the mud with users? Too bad - time to become Narasimha and destroy competitors.
Enjoy being Krishna, playfully growth-hacking? Sorry - time to become Buddha and think about meaning.
Why This Matters
Understanding the Dashavatar of founding helps you:
- Recognize which transformation you're resisting
- Know which PG essay to read for your current stage
- Stop trying to be all avatars at once (the Musk trap)
- Accept that each form is temporary
- See the cosmic joke in the startup journey
The Ultimate Joke
Paul Graham, the ultimate rationalist, has unknowingly written the manual for a Hindu theological concept. Every Y Combinator batch is just a modern ashram where young founders learn to shapeshift through divine forms.
The ancient rishis would laugh - and then probably apply to YC.
Because what wins? What works. And the Dashavatar has worked for cosmic problem-solving long before Silicon Valley existed.
Next time you're stuck, ask yourself: Which avatar is my startup calling for? Then read the corresponding PG essay. The formula was always there, hiding in plain sight.
Postscript for Founders
Currently a Fish? Your idea is perfect. Let it swim.
Feeling like a Turtle? Slow is smooth, smooth is fast.
Digging like a Boar? Product-market fit is in the mud.
Ready to roar like Narasimha? Your industry won't know what hit it.
The transformation is the journey. The journey is the point.
Welcome to your Dashavatar. PG already wrote your manual.